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11 sections • 28 lecture • 19h 33m total length

Understanding Your Customers

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Fundamentals of Digital Marketing

Measurement and Metrics

How to Start an Online Business

How to Make Sure Customers Find You Online

Conversion-rate Optimization

Mobile Marketing

Organic Channels

Paid Channels

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Email Marketing

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Referral Marketing

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Digital Marketing Analytics

Marketing in a Digital World

Marketing Analytics in Theory

Marketing Analytics in Practice

Marketing in an Analog World

Search Engine Optimization

Display Advertising

Email Marketing

Metrics with Google Analytics

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